Audience research and insights
Our research gives you the evidence you need to move forward with confidence.
We work with specialist associates and combine their research rigour with our communications knowledge. This means we not only go deeper into understanding the needs, values, experiences and behaviours of your audiences, but also what practical outputs your teams need to turn insight into action. In this way we go beyond surface level understanding to reveal the underlying triggers and barriers to engagement and how to effect change.
Our research work has:
helped to change hearts and minds around complex global issues
engaged public and professional audiences in healthcare transformation and nation-wide social studies
helped organisations get closer to their current and prospective volunteers and members
framed environmental issues to mobilise public action
provided the evidence to influence policy change around social issues
The wide-ranging nature of our work means that you can trust us with your stakeholders; be they beneficiaries, policy-makers or board-level decision-makers.
We offer a full range of research methodologies including:
· Qualitative depth interviews - by phone, online or in-person
· Focus groups, user workshops and deliberative sessions
· Digital panels, bulletin boards and extended ethnographic approaches
· Quantitative surveys, online, mobile or postal
“I just wanted to say how grateful and impressed we are with the research and your recommendations.”
