Strategic reviews
Reviewing communications functions and effectiveness
A strategic communications review includes desk research, internal interviews and an analysis of communications outputs and metrics. It enables you to pinpoint your organisation’s strengths, and any gaps or barriers to success. Benchmarking can also inject new ideas, and keep you in step with competitors or peers.
The result is an objective overview of current effectiveness, with practical recommendations as to how to increase the impact of your communications. We can also provide an independent assessment of your investment in staff time and other resources.
We have conducted strategic communications reviews for charities, think tanks, NHS trusts, professional bodies, membership organisations and universities. Our recommendations in every case have been well-received, and have often led to greater impact without an increase in overall spend.
Our clear project path helps keep staff informed of each stage of the review process. It is also designed to ensure that each step allows us to build upon the knowledge gathered.
We know from first-hand experience what it takes to run an effective communications function. Our recommendations are always deliverable, and our focus is on building support for any change.
See our ten key principles for conducting a successful communications review.
“Susannah and Selina were professional, flexible and responsive throughout this complex review. They showed real sensitivity to our internal and external environment and needs, but were also able to challenge us when required. They provided us with clear, practical and insightful advice and expertise. I would recommend them without hesitation.”
